Leadership

The people behind Caffa.

Abdulmuen Mohamed, Co-Founder & Chief Executive Officer

Abdulmuen Mohamed

Co-Founder & Chief Executive Officer

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Abdulmuen Mohamed is an Ethiopian-Canadian entrepreneur and Co-Founder & CEO of Caffa Coffee Importers Ltd. He leads company strategy, origin-country relationships, market development, partnerships, capital structuring, and digital innovation. His work focuses on turning trusted relationships in Ethiopia into structured, scalable trade systems across Canada and North America.

He also leads Caffa's digital infrastructure development, including the Digital Coffee Passport, Coffee Atlas, and future data tools designed to strengthen transparency and trust across the value chain.

Leads

  • Overall strategy
  • Supplier & origin-country relationships
  • Market & partnership development
  • Capital structuring
  • Institutional growth
  • Digital infrastructure & traceability
Fatuma Abdulkarim, Co-Founder & Chief Commercial Officer

Fatuma Abdulkarim

Co-Founder & Chief Commercial Officer

Fatuma Abdulkarim is an Ethiopian-Canadian entrepreneur and Co-Founder & Chief Commercial Officer of Caffa Coffee Importers Ltd. She leads buyer relationships, business development, field engagement, and the company's go-to-market execution in Canada.

Her work centers on understanding roaster needs, building long-term buyer trust, coordinating samples and commercial conversations, and converting Caffa's origin-country relationships into lasting supply partnerships.

Leads

  • Buyer development
  • Roaster & café relationships
  • Field visits
  • Sample coordination
  • Commercial conversations
  • Market entry

Two Founders. Integrated Leadership.

Abdulmuen and Fatuma bring two complementary leadership functions to Caffa. Abdulmuen leads strategy, partnerships, financing, and institutional and digital development, while Fatuma leads commercial execution, buyer relationships, and market entry and field growth. Together, they combine trust at origin with discipline in the Canadian market.

“Caffa is built by founders who understand both sides of the trade: the value created at origin and the trust required in the market.”

Founders' message

We founded Caffa to solve a practical problem: Ethiopian coffee holds exceptional value at origin, but many North American buyers still struggle to access it through reliable, transparent, long-term supply relationships. Our role is to close that gap — commercially, relationally, and digitally. We're not just building Caffa as a coffee importer, but as a trusted bridge between origin and market.

Abdulmuen Mohamed & Fatuma Abdulkarim

Co-Founders — Caffa Coffee Importers Ltd.