What the world says about Ethiopian coffee.

Buna dabo naw — Coffee is our bread.

Coffee has assumed a social meaning that goes far beyond the simple black brew in the cup. And after all is said and done, it's just the pit of a berry from an Ethiopian shrub.

Ethiopia is the center of origin and diversity for the majority of coffee we drink. The place where coffee was born could disappear. No forest, no coffee. No coffee, no forest.

Good sweetened coffee is more than a thousand kisses. Coffee, yes — it is coffee I want!

Coffee is a balm for the heart and spirit.

You have different ancient varieties referred to as Ethiopian heirloom. They are grown in places with perfect soil, perfect altitude, and microclimates that are really suitable for coffee processing.

Ethiopian native landrace varieties display symphonic complexities in aroma and flavor that, at their most distinctive, can make even other distinctive varieties of the world seem a bit limited in sensory range.

Yirgacheffe is not just any coffee. It is a premium specialty coffee renowned for its complex aromatic profile and is a top choice for coffee connoisseurs worldwide.

When I visited coffee farms in Ethiopia, the farmers could not believe we spend a week's wages in their country on a cup of coffee in ours, because they see so little of the profits.

I don't think I knew how going to Ethiopia would affect my life. Through a very simple choice of buying fair-trade coffee, we can take part in change.